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DIOR J'ADORE
STAR is a revolutionary foundation, inspired by the professional illuminating techniques and expertise of Dior makeup artists.
Retail staff would invite customers to receive a complimentary colour-matching service and a seven-day sample of STAR foundation.
EXPERIENCE
Dior and Tribe ongoing relationship was cemented when Dior tasked us to provide retail staff to support the launch of STAR Foundation. The three-month campaign took place within department stores, including Selfridges and House of Fraser stores throughout the UK and Ireland.
INSIGHT
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