DIESEL

As partner agency, we provided creative direction, production, build, and expert staffing for the duration.

Each store had an installation for bespoke customisation with consumers having the opportunity to select a pair of jeans and then customise with rivets and print bespoke to the them. 

Not only did this create huge brand awareness, but sales increased across all doors - exceeding target across the product range.  For further extension we worked with the digital team to amplify the activation.