AUSSIE
The Aussie’s scent-sational zhuzh bar was created, inspired by a beach bar setting. The space included an Instagrammable runway tunnel with a photo backdrop covered in flowers, profiling the notes of the NEW 48hr scent-sational fragrances.
Whilst at the stand, guests had the opportunity to experience the new Aussie Scent-sational Mist collection for themselves, having their hair zhuzhed by brand professionals and enjoying a refreshing mocktail, topped with popping candy.
In addition, Aussie gave all guests the chance to win a 'once in a lifetime' trip for two to Sydney, Australia by posting a photo of themselves at the stand using the hashtag #WondersFromDownUnder.
EXPERIENCE
Aussie were attending Stylist Live at Olympia London, offering guests an exclusive preview of the new Aussie Scent-sational Mist collection.
The brief was to encourage participation for an Aussie styling makeover using the new collection, whilst promoting the competition prize, linked with the activity, to generate social drive to Instagram and organic UGC.
INSIGHT
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